Coming February 2019

Boomer Brands: Iconic Brands that Shaped Our Childhood
Those Saturday morning TV shows entertained Boomer kids, but they were also vehicles for brand advertising. Chances are that’s how Boomers first got to know cereal, soft drink, and snack food brands. The “Boomer Brands” they knew and loved then, they remember to this day.

This unique book is a stroll down memory lane, reminiscing about the beloved brands Boomers first met in the 50s and 60s. Brand maven Barry Silverstein shares “Boomer Brand Cameos” of over fifty of the brands Boomers grew up with: Disney, Kellogg’s Frosted Flakes, Good Humor, Howard Johnson, Hush Puppies, MAD, Ovaltine, Twinkies, WIFFLE Ball and many more. Most of these brands began during the Boomer era and are still around. Plus, Boomers will gain rare insight into how these iconic brands shaped their childhood and have a lasting impact on their life. Boomer Brands is meant to be read by Boomers, shared with Boomers, and savored for the memories!

The Buzz About Boomer Brands

When was the last time you had your memory tickled over a long-forgotten but prized product that shaped your childhood? You’ll find a lot of those “Oh, yeah, I remember” moments in Barry Silverstein’s wonderful wander down Memory Lane. “Try it, you’ll like it.”
- Ron Schon, Retired Advertising Agency Executive and OLLI Instructor, “The History of Advertising”

Boomer Brands is a delightful book filled with fun facts about our favorite childhood brands and memories. If you're over 50, you're sure to enjoy this nostalgic, entertaining and informative stroll down Memory Lane. 
- Nancy Collamer, Career/Retirement Coach and Author, Second-Act Careers

If you remember watching Saturday morning TV while slurping down a bowl of Frosted Flakes, or perhaps begged your parents to visit Disneyland after watching Wonderful World of Disney on Sunday night, you’ll want to read Boomer Brands. This enjoyable, easy read is chock full of fun facts about what made the brands we grew up with iconic.
- Anne Holmes, “Boomer in Chief,” National Association of Baby Boomer Women

Barry Silverstein offers a fun walk down Memory Lane for boomers, describing what made some of their favorite childhood brands so treasured then and now.
- Richard Eisenberg, Managing Editor, Nextavenue.org

Read a free chapter by clicking on the link below!
Download BoomerBrandsexcerpt

Boomer Brands: Iconic Brands that Shaped Our Childhood
by Barry Silverstein
Trade Paperback: 192 pages, photos, $12.95
ISBN 978-0-9965760-3-1, LOC Control Number 2018911219
Pre-order from Amazon
Pre-order from Barnes & Noble
Kindle eBook: $5.95  Pre-order from Amazon Kindle
ISBN 978-0-9965760-5-5
EPUB eBook: $5.95  Pre-order from Smashwords
ISBN 978-0-9965760-4-8

Current

Let’s Make Money, Honey: The Couple’s Guide to Starting a Service Business is by a baby boomer couple who start a small service business as a second career. It is a how-to guide that covers planning, financing, outfitting, and launching a service business, as well as operations, marketing, sales, customer service, and managing growth. Included are useful tools to help couples assess their business interests and compatibility. Let’s Make Money, Honey is a must-read for Boomer couples, especially those exploring encore careers. Available in paperback and eBook formats through major online booksellers.
Read a free chapter by clicking on the link below!
Download Sample Chapter

Let’s Make Money, Honey: The Couple’s Guide to Starting a Service Business
by Barry Silverstein and Sharon Wood
Trade Paperback: 194 pages, $16. 95
ISBN 978-0-9965760-0-0, LOC Control Number 2015946471
Order from Amazon
Order from Barnes & Noble
Kindle eBook: $6.99   Order from Amazon
ISBN 978-0-9965760-1-7
EPUB eBook: $6.99   Order from Smashwords
ISBN 978-0-9965760-2-4